Now we have KFC teaming up with the popular Guitar Hero gaming franchise. This is from a press release.
In conjunction with the October unveiling of Activision’s Guitar Hero(R) World Tour, fans nationwide will be able to register online beginning Oct. 26 for a chance to win* the ultimate gaming room, including
a plasma TV, sound system, furniture, refreshment center, gaming consoles and up to 25 games.
Consumers who purchase a 32-ounce beverage at KFC will receive a limited edition Guitar Hero collector’s cup and a chance to win great prizes. Additionally, KFC is working with Activision on a special promotion for KFC customers that will allow players to access secret cheat codes to unlock special features within Guitar Hero World Tour. KFC also will be featured in Guitar Hero World Tour with innovative branded cameos.
KFC and Guitar Hero!!?? Hunh? That doesn’t make any damn sense.
Not so fast, jaded yet obtuse consumer.

And, these marketing cats have the ability to tie capital and revenue streams together faster than Yngwie can sweep through melodic minor arpeggios.
“KFC and Guitar Hero(R) share a fan base that celebrates good music and great food,” said Javier Benito, executive vice president of marketing and food innovation for KFC. “We’re confident chicken lovers and gaming enthusiasts will come together to enjoy our breakthrough in-game integration and amazing giveaways.”
“Guitar Hero and KFC are two iconic brands and the chance to join forces for the launch of our new game made great business sense,” said Dusty Welch, SVP, head of publishing at Activision/RedOctane. “KFC and video game fans alike will win via this innovative partnership.”
Don’t worry, pretty soon all of this stuff will start making sense. You just have to go along to git along, take what they feed you, thank you sir, may I have another? Pretty soon, you won’t be able to pick up your Japanese Strat with Floyd Rose, locking nut and EMG 85s without salivating for some delicious fried chicken.
Just give in to it, it will be easier that way.
And, just what would old Colonel Sanders think about all of this? He knew…He knew…

cartoon by Doug Savage, savagechickens.com

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Tags: and the brand plays on, Colonel Sanders, Doug Savage, guitar hero, Hunh?, KFC