Everyone who has a blog or website, knows that promoting their blog is necessary in order to get visitors. One of the main steps in getting traffic and which is important to be well ranked in search engine is to do link building with other websites. If you do not work on link building you will have difficulties improving your ranking in Google and other search engines. So from what i have learnt and read on the net here are 10 link building techniques that are most commonly used.
1. Link Exchange: This is simple it consists in contacting a webmaster and offering him to link to his site and vice versa. Nevertheless this technique is no longer well seen by Google if you simply link a page A from one site, to page B of the other. It is necessary to have a triangular link exchange system in order to be well seen by Google.
2. Article Marketing: This consists in writing articles which link to your website and submitting them to articles websites. This is good to get high relevance links if you make sure to use your website’s keywords in the article.
3. Blog Comment Posting: This method consists in leaving a comment on another blog including a link to your website. This is a good technique if you post quality comments on a highly visited blog. Furthermore make sure that the blog is dofollow (if it is not a link to your site will count for nothing) by using the firefox plugin (nofollow). Also yet again make sure you post on blogs which are relevant to your website!
4. Forum Posting & Signatures: Forum posting can be a nice technique to promote your blog. You simply post a thread where you mention your blog or website or include links to them in your signature. For SEO this technique has little impact as considering the amount of outgoing links, the value of one is rather small. Nevertheless it is a good technique to get basic direct traffic originating from the forum.
5. Press Release: This consists in releasing a statement on sites such as technorati including a link to your blog. What is good with this method and which is well considered by search engines is that it relies on the popularity of what you share and what people think depending on whether it is relevant and interesting or not.
6. Social Bookmarking: Social bookmarking with sites such as the well known Digg or Stumble Upon is a good method to get traffic and quality links if what you submitted becomes viral. Nevertheless there are so many links submitted in these social websites that it gets difficult to submit a link which will be on their first page. But you still get some traffic if you submit niche stuff as there is less competition!
7. Directory Submission: Directory submission is very useful at first in order to be sure that they will crawl your website once it is updated. Nevertheless this is usually only done at the beginning. Once of you are submitted to major search engines and to a good amount of alternative ones this will be ok. This will not increase your page rank or what so ever.
8. Posting Shock Articles: This consists in writing articles on your blog about hot topics and having a very aggressive or negative/anti approach so that people will disagree with you and will link to your blog contesting what you are saying. This method should only be used a few times otherwise your blog reputation will decrease.
9. Word of Mouth: This is simply talking about your blog to your friends, relatives and hope that they will link to your blog on their website. This is slow and difficult but can become very good if your blog and articles are interesting and are of good quality.
10. Buying Links: I do not recommend this method even though many people use it. It consists in contacting a blog webmaster and offer to pay him money in exchange of a link or article about your website. Even though this can give excellent results it is often rather expensive especially on high traffic blogs or website.
If you use a bit of each of these techniques you should be able to increase your ranking in search engine but also get more traffic. These are the basics i use and would recommend using for any blog or website to promote! Hope you find it useful!
Technorati Tags: link building, link exchange, article marketing, blog posting, forum posting, press release, social bookmarking, directory submission, word of mouth, traffic, seo
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